Admin BusinessCase StudyManagementResearch Study No Comments The contemporary market exists in a continuous state of change, as the newly developed things take a foot to configure the immediate scenario differently day after day. Among them, the environment poses elements that we successfully control while others fall beyond the immediate control. The latter comprises the systematic factors arising in the environment occupied by the human race, thus surrounding us with their great influence.
Its revenue has grown more than 30 times since then. A lot has happened in less than fifty years. However, the fast food industry has responded well to these changing trends. The restaurants have adopted healthier menus.
They included more and more low calorie options. Brands are focusing on attracting and retaining customers.
They have made their menus and services customer friendly. Apart from it, they have adopted new channels and styles of marketing. Increased staff hospitality and better delivery options have again brought customers flocking to fast food joints.
Reputation has become important for two reasons.
First, it is the competition between the brands. Any negative news can spread like wild fire and can immediately affect your public image.
Losing reputation in the markets means losing customers. It employs more than 4 million in US alone. There are so many trends that have influenced the fast food chains. Its size and presence make it an important part of the industry.
Despite the changing trends, fast food industry has showed healthy growth based on some important factors. However, these are just the trends.
There are political economic, cultural and other factors too that impact the fast food industry. The political factors affecting fast food industry can vary from country to country.
Compliance is of utmost importance. Globally, the fast food brands have to comply with these requirements.Jun 29, · All retail companies operate within a “macro environment,” or the sphere of influence outside the company that shapes how companies do business.
Exploring fast food consumption behaviours and social influence A study of the current macronutrient profile of fast food in Australia __ 34 Methods _____ 35 The influence of micro‐environmental pressures on fast food consumption _____ Social influences and fast food consumption _____ The marketing environment can thus be broken down internal environment, micro environment and macro environment.
Internal Environment Any forces that affect or have the potential to affect a business, that are inherent to the firm itself, are classified to fall under the internal environment.
B B International Marketing Dr. Essam Ibrahim 05/03/ Fast-food Industry. 1 Table of Contents 1. Executive Summary 2. Introduction 3.
International Marketing Analysis PESTEL Analysis and Environmental Impact Matrix (Macro Environment) This report provides an analysis of the international marketing .
Impact of External Environment on the Islamabad, Pakistan The Purpose of this study is to analyze the impact of Political, Economic, Social and Technological macro environmental forces on Pizza fast food industry in Rawalpindi / Islamabad and Pizza food industry, PEST analysis, Pakistan.
globe, average consumer fast-food spending has increased (The Economist, ) due to convenience and low-cost. Consumers are still looking for the convenience of eating out, but are drawn to the low prices of fast-food over table-service restaurants (Financial Times, ).