The total number of food trucks in U. Food truck Industry revenue increased over the past five years at the rate of Food truck business is subject to the same range of economic concerns as other food related businesses such as restaurants and fast food eateries et al.
Okay, so we have considered all the requirements for starting a food truck business. We also took it further by providing an in-depth sample food truck business plan template.
In this article, we will be analyzing and drafting a sample food truck marketing plan backed up by actionable guerrilla marketing ideas for food truck businesses. It is a company that is owned and operated by Mrs. Shavonne who happens to be the Chief Operating Officer.
Our Food truck analysis truck business has been legally registered and we have acquired the required business license and all the necessary permits to run this type Food truck analysis business in Houston, Texas and neighboring states.
All the required employees have been duly employed and trained. We have our branded food truck 40 ft. We have a physical office cum kitchen as required by the law in Texas. As a matter of fact, we have been able to test run our services for 2 weeks in a small community in Huston, and we are set to commence fulltime operation from Monday the 31st Day of November, Our Product and Services The mobile food truck business might not be too ideal an environment to prepare and sell high end and expensive delicacies like; intercontinental meals et al.
As much as lies within our power, we will offer a variety of menus ranging from snacks, Food truck analysis real meals, and also assorted non — alcoholic drinks and wine. Here is a sneak peep at what we plan to offer; We sell lunch assorted meals We sell snacks We sell assorted drinks Soft Drinks, Wines, smoothie, and punch, Fruit Juice, Chapman and Energy Drinks et al We Sell franchise We offer training and consultancy services on mobile truck food business Our Vision Statement To become the leading brand in mobile food truck business in Los Angeles and the whole of United States of America and Canada Our Mission Statement We are in the mobile food truck industry with the aim of building a brand that can meet the needs foods, snacks and drinks of our esteemed clients in places where they can hardly access standard cafeterias.
And also to offer entrepreneurs the opportunity and training needed to successfully lunch their own mobile food truck business in other cities in the US and Canada Our Market Goals First and foremost, our number one corporate goal as a food truck company that is in operational in Huston Texas is to become the number one choice when it comes to food truck.
In essence we want to become the market leader in the food truck industry as far as Texas is concerned. In view of that, we are set out to achieve the following market goals: Sell a minimum of 80 percent of our foods and drinks everyday within the first 6 months of operations Sell — out all our foods and drinks at all times after 6 months of entering the market Increase the numbers of people that patronizes our food truck business by 10 percent quarterly Increase the numbers of our food trucks to 5 functional food trucks within 3 years of launching the business What we aim to achieve from our market efforts are as follows: To compete favorable with the leading food trucks companies in the whole of the United States of America and Canada Build a successful food truck brand so as to enable us start selling our food truck franchise after 5 years of full — time operations.
This is so because of the nature of the food truck industry; people will patronize you when they see you and of course repeated sales can only be generated if your food and drinks taste good and are affordable.
Going forward, we will budget between 5 percent and 10 percent of our annual income towards marketing of food truck business. Please note that we are likely going to increase this budget when the need arises especially if we have to explore a more expensive but efficient marketing approach.
Despite the fact that the food truck business may not be new in the food service and restaurant industry, it is a known fact that the food truck industry is still growing in leaps and in bounds and there is still more rooms for growth within the industry.
Notwithstanding the introduction of some unfavorable laws and regulations by many cities across the United States and Canada, food truck business is still flourishing trade.
The total number of food trucks in U. Food truck Industry revenue increased over the past five years at the rate of Food trucks have been around for years, they are popular when it comes to serving construction sites, camp grounds, factories, and other blue-collar work locations.
Food trucks are not only patronized for their affordability, but also because it saves time and it brings back memories; the business has been around as far back as s.
Our Target Market Although food truck business is business concept that is designed for everybody especially the average person on the street or on a construction site, but statistics has it that the biggest buyers of foods from food trucks are young adults and parents with children at home.
As a matter of fact, people that fall within the age range of 25 to 34 are the largest consumers of snacks and fast foods from food trucks. The idea of starting a food truck business is to sell food and drinks on a mobile truck in areas where people find it difficult to access a restaurant, areas such as carnival sites, construction sites, sporting event centers, camp grounds, and beach et al.
These are the factors that will guide us when choosing a location for your food truck business. Sample Food Truck Marketing Plan Template — SWOT Analysis As a team together with our paid business consultants, we have been able to look both inward and outward, as well as critically assess ourselves and business ideas to know if we are truly ready to launch our mobile food truck business in Los Angeles.
No doubt, we have a lot of factors working in our favor but at the same time we have some factors that we must contend with if we intend becoming the number one brand when it comes to mobile food truck business in Los Angeles and the whole of North America.
We have been able to acquire a brand new mobile food preparation vehicle MFPV. It has the capacity to meet the needs of well over customers per day. Our strength also lies in the fact that we have relationship with brand experts who are working almost for free for us.
With that, will be able to build our brand to a level where we can start selling franchises and offer trainings and consultancy services on mobile food truck business. Weakness The fact that we are planning to roll out our mobile truck business alongside other similar business offerings like training, consultancy services and sale of franchise could distract us from concentrating and channeling our energy in one direction.
We are quite aware of that and we are working towards blocking any area that will sap our energy and make us under performed in our core business area — sale of foods and drinks from a mobile truck. Opportunities The opportunities that we stand to leverage on are much.
The fact that we are not tied down to a location is indeed a good opportunity for us to grow our business to the level we want to grow it to.
For example; we can afford to trade foods, snacks and drinks in more than two locations within a day. It is all about knowing when to arrive and leave for another location. Regarding mobile food truck business, one of the threat that we may likely face is; vehicular traffic in key cities.
Traffic can delay one and as a result of that one may get to the location where one intend selling the foods and drinks late- this could be when the lunch break is over basically for organized events.Emergent Research, Intuit’s partner on this research project, forecasts the food truck industry to continue its rapid growth.
By food trucks will generate about $ billion in revenue. This is a fourfold increase from the food truck revenue estimate of $ million provided by the National Restaurant Association.
In , the U.S. food truck industry was valued at million dollars. Food truck industry - additional information Food trucks are mobile food service establishments, which can sell a variety of products including ice .
Food Truck Economics – In-depth breakdown and analysis of the expenses of operating a food truck. Recommended reading. Recommended reading.
How . Industry description and outlook: In this overview section, include a description of the mobile food industry and the current size of the industry and its growth rate since (because that’s when the gourmet food truck industry exploded onto the American scene).
Food Truck Industry Statistics Data Annual food truck revenue $1,,, Industry revenue increase over the past five years % Total number of food . Food truck industry - additional information Food trucks are mobile food service establishments, which can sell a variety of products including ice cream, ethnic cuisine, hamburgers and street food.